Pepper Money Appoints New
Victorian State Manager: Adam Croucher
With over 24 years of experience in the banking industry, Adam brings a wealth of experience to Pepper Money. His tenure at Commonwealth Bank of Australia (CBA) equipped him with valuable insights having held various management roles, including managing retail branches and leading third-party banking teams.
Pepper Money’s General Manager, Mortgages and Commercial Lending, Barry Saoud expressed his enthusiasm for Adam’s arrival and what the investment means for Pepper Money’s growth plans: “Adam’s leadership style is hands-on, empathetic, and results driven. His customer-centric approach aligns seamlessly with Pepper Money’s mission. He understands the challenges faced by brokers and is committed to delivering fast and innovative solutions through the third-party channel.
“We’re confident that Adam’s expertise will significantly contribute to our continued success. We’re excited to have someone of his calibre join our team to bolster our partnerships for the next phase of growth in Victoria,” he said.
Mr. Saoud further emphasised Pepper Money’s commitment to delivering a market-leading and innovative broker service proposition: “The strong first quarter sets the stage for an exciting future, enabled by talent and unwavering values. Our investment in our people further strengthens Pepper Money’s commitment to delivering our market leading and innovative broker service proposition, driving an increase in broker utilisation, and reinforcing our relationships with our existing and new business partners,” he said.
Commenting on his appointment, Mr. Croucher said he was excited to be taking on the role: “It is a privilege to join the highly respected Pepper Money team and I’m thrilled to be reconnecting with brokers to help them thrive and succeed.”
On his move to the non-bank, Mr. Croucher said he was aligned to Pepper Money’s strong broker value proposition and mission: “I was drawn to Pepper Money because of its commitment to innovation and customer-centric solutions. I’ve always admired how Pepper Money empowers brokers by providing fast and consistent service that aligns to my personal mantra, that actions speak louder than words. They have the reputation for consistently staying true to their mission and commitment to the broker network.
“Being appointed as the State Manager for Victoria is an incredible opportunity. I see tremendous potential for brokers, especially in regional Victoria, and I’m personally passionate about its growth.
“Together with the fantastic team of BDMs in Victoria, and most importantly our brokers and aggregators support, I’m energised to explore the opportunities to collectively grow,” he said.
Also commenting on Adam’s appointment, Pepper Money’s Head of Mortgages – Retail Broker, Siobhan Williams said: “I’m thrilled to congratulate and welcome Adam to the Pepper Money family and I’m confident that Adam will hit the ground running.”
“Pepper Money continues investing heavily in the broker channel, with a focus on having the right people and leveraging our industry leading digital tools to allow for a more seamless approach between the customer, broker, and our partners. Our focus is about reducing effort across all interactions with speed, transparency, and scale,” she said.
“Our team of state managers, BDMs, and relationship managers play a crucial role in ensuring brokers nationwide receive our full support,” Ms. Williams concluded.
Media Enquiries
Pepper Money
Melissa Fanous
Senior Marketing Communications Manager
mfanous@pepper.com.au
0412 033 103
